ONE STEUART LANE
One Steuart Lane is a residential tower from the architects of Dubai’s Burj Khalifa and New York City’s One World Trade Center. A crown jewel of open-air craftsmanship and design. It’s the final new waterfront development in San Francisco and the only to offer uninterrupted waterfront views—the first and last of its kind.
BRAND FILM
CREATIVE DIRECTION
The branding positions the San Francisco waterfront as a rarified collection of experiences, with One Steuart Lane as the final opportunity to own them all. A repeating collection grid pattern, the iconic shape of the building and a single horizontal line representing the residence’s unobstructed water views reoccur throughout the creative.
WEBSITE
Utilizing a unique horizontal scroll, the website design imitates the building’s unobstructed and unending horizon line. Throughout, the mix of video and photography provides an immersive and unique experience unlike any other in its category.
CREDITS
Matthew Connolly — Creative Director, Photographer
Kile Brekke — Art Director
Heidi Olson — Sr. Copywriter
Angela Castaneda — Producer
Michael Brumm — Digital Director