ONE STEUART LANE

LOCATION
San Francisco

ROLE
Creative Director

DATE
July 2019

A timeless residential masterpiece from the architects behind Dubai’s Burj Khalifa and New York City’s One World Trade Center. A crown jewel of architecture and refined craftsmanship. As the final new waterfront development in San Francisco and the only to offer uninterrupted waterfront views, its prestige is unmatched. The first and last of its kind. This is One Steuart Lane.

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CREATIVE DIRECTION

One Steuart Lane is for those who appreciate the truly rarified—people who are drawn not simply to luxury but to the ‘once-in-a-lifetime’. Utilizing a modern aesthetic, the creative positions the San Francisco waterfront as a rarified collection of experiences and One Steuart Lane as the final opportunity to own them all. A repeating collection grid pattern, the iconic shape of the building and a single horizontal line representing the residence’s unobstructed water views reoccur throughout the creative.

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BRAND FILM

Equal parts impressionistic and poetic, the film portrays the collective San Francisco waterfront experience as a feeling rather than simply a location—an experience that architecture should complement perfectly. Narrated by the father of American architecture, Frank Lloyd Wright, the balance of art and environment, design and feeling, craft and elegance—all given a home.

 

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Inner Detail

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WEBSITE

Utilizing a unique horizontal scroll, the website design is literally an unobstructed and unending horizon line. For an iconic masterwork with never-ending waterfront views, ordinary simply will not do.

Photo by Nick Chambers
Photo by Nick Chambers

DESIGN
Matthew Connolly, Kile Brekke

COPYWRITING
Heidi Olson

PHOTOGRAPHY
Matthew Connolly

FILM DIRECTOR
Steven Fuller

PRODUCTION
Bodega, Seven Motion

EDITOR
Matthew Connolly, Mark Tyler

RENDERINGS
Binyan

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