When the world zigs, zag.

My name is Matthew Connolly, a Creative Director, Designer, and Photographer. I craft creative solutions small, medium, and large that inspire action and are designed to linger. Working across a range of entertainment, lifestyle, and hospitality brands, I’ve discovered success where strategy, narrative, and aesthetic work together to propel brands in a meaningful way.

Throughout my career, this successful blend has taken existing brands into places that they never thought to go and created ones that purposefully zigged while the rest of the world zagged — creating attention, remaining memorable, and most importantly, adding value.


Shouting maybe,
meaning absolutely.

Less copies,
more originals.

Branding to
human beings.


  • MGM Resorts
  • Nike
  • Tinder
  • SLS Hotels
  • Apple
  • Formula 1
  • Paramount Group
  • CIM Group
  • Kellogg’s
  • Kashi
  • Baha Mar
  • Sandals Resorts
  • Boyd Gaming
  • Tishman Speyer
  • Alexandria
  • Target

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