THE

BROAD EXCHANGE

BUILDING

LOCATION
New York City

ROLE
Creative Director

DATE
August 2018

A landmark with over 100 years of history, the ever-evolving Broad Exchange Building embodies the rapidly unfolding future of Manhattan’s thriving Financial District. Once filled with the pulsing heartbeat of stock traders, now transformed into a residential tower with the legacy of action still within and outside its walls. This is life at the intersection of history, action and elegance.

CREATIVE DIRECTION

Visually, the branding leverages illustrations that echo the architecture’s Beaux-Arts details, while photography and bold typography encapsulates the character-rich neighborhood of Manhattan’s very first neighborhood. A cocktail of history and modernism garnished by a legacy of intrepid momentum. Messaging adopts a tone befitting the grandeur of a century old building—one that has seen more than any human could.

FollowIns.Lin.Be.
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!