ATLAS
LOCATION
Oakland
ROLE
Creative Director
DATE
March 2018
In the heart of Downtown Oakland, a luxury residential tower stands above and apart—one that sets the tone for progress with an inspiring design that recalls the stature and iconic soul of the city.
CREATIVE DIRECTION
Prideful, outspoken and enduring, Oakland is a city that wears its heart on its sleeve. As both its tallest tower and most premium residences, the Atlas creative identity had to reflect the rich history of Oakland and be deeply woven with its cherished past and capacity for ambitious change. As Atlas adds to the fabric of Oakland, the brand weaves past, present and future together in timeless luxury.
DESIGN
Suzanne Pfutzenreuter, Jay Martinez
COPYWRITING
Heidi Olson
PHOTOGRAPHY
Matthew Connolly
RENDERINGS
Binyan