ATLAS

LOCATION
Oakland

ROLE
Creative Director

DATE
March 2018

In the heart of Downtown Oakland, a luxury residential tower stands above and apart—one that sets the tone for progress with an inspiring design that recalls the stature and iconic soul of the city.

leg-01

leg-02

leg-03

leg-04

leg-05

CREATIVE DIRECTION

Prideful, outspoken and enduring, Oakland is a city that wears its heart on its sleeve. As both its tallest tower and most premium residences, the Atlas creative identity had to reflect the rich history of Oakland and be deeply woven with its cherished past and capacity for ambitious change. As Atlas adds to the fabric of Oakland, the brand weaves past, present and future together in timeless luxury.

leg-06

leg-07

leg-08

leg-09

DESIGN
Suzanne Pfutzenreuter, Jay Martinez

COPYWRITING
Heidi Olson

PHOTOGRAPHY
Matthew Connolly

RENDERINGS
Binyan

FollowIns.Lin.Be.
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!