BEACON TOWER
Beacon Tower is a world-class commercial headquarters tower in the heart of Oakland, California—a city whose momentum, purpose, and opportunity has been hiding in plain sight, waiting for the right company to rise with it.
CREATIVE DIRECTION
Optimism abounds. Bright visuals and bold messaging come together to signal that the time for Oakland to shine has arrived—triumphantly closing the door on unfair negative associations common to the city and the thriving Uptown Oakland neighborhood.
PHOTOGRAPHY
Proud to show off Oakland, the photography showcases the city in extraordinary detail, not hidden either by intention of by photographic technique. Every pixel, mural and stone accounted for.
To properly reintroduce Oakland and the blinding opportunity it offers, a piece had to break through the “same old, same old” of marketing materials. Sent to the key decision-makers at companies like Facebook, Google, and Uber, this unique acrylic VIP kit contained collateral for the building and the city. But before all of that, you must first acquire the right vision.
CREDITS
Matthew Connolly — Creative Director
Suzanne Pfutzenreuter — Art Director
Heidi Olson — Sr. Copywriter