BEACON TOWER

LOCATION
Oakland

ROLE
Creative Director

DATE
January 2017

Beacon Tower is a world-class commercial headquarters tower in the heart of Oakland, California; a city whose great momentum, purpose and opportunity has been hiding in plain sight waiting for the right company to rise with it.

CREATIVE DIRECTION

Leveraging the energy and offerings of the thriving Uptown Oakland neighborhood that surrounds it, optimism abounds throughout the branding. Bold visuals and messaging work as a brilliantly optimistic signal that the time for Oakland to shine has arrived.

PHOTOGRAPHY
Proud to show off Oakland, the photography showcases the city in extraordinary detail, not hidden either by intention of by photographic technique. Every pixel, mural and stone accounted for.

DESIGN
Matthew Connolly

COPYWRITING
Heidi Olson

INTERACTIVE
Danny Castillo, Michael Brumm

PHOTOGRAPHY
Matthew Connolly, RC Rivera

RENDERINGS
SteelBlue Inc.

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