BEACON TOWER

LOCATION
Oakland

ROLE
Creative Director

DATE
January 2017

Beacon Tower is a world-class commercial headquarters tower in the heart of Oakland, California—a city that’s momentum, purpose, and opportunity has been hiding in plain sight, waiting for the right company to rise with it.

CREATIVE DIRECTION

Leveraging the energy and offerings of the thriving Uptown Oakland neighborhood that surrounds it, optimism abounds throughout the branding. Bold visuals and messaging come together to signal that the time for Oakland to shine has arrived.

PHOTOGRAPHY
Proud to show off Oakland, the photography showcases the city in extraordinary detail, not hidden either by intention of by photographic technique. Every pixel, mural and stone accounted for.

To properly reintroduce Oakland and the blinding opportunity it offers, a piece had to break through the “same old, same old” of marketing materials. Sent to the key decision-makers at companies like Facebook, Google, and Uber, this unique acrylic VIP kit contained collateral for the building and the city. But before all of that, you must first acquire the right vision.

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