When the world zigs, zag.


My name is Matthew Connolly, a Director, Designer, and Photographer. I craft concepts small, medium, and large that inspire action and are designed to linger with consumers. Working across a range of entertainment, lifestyle, and hospitality brands, I’ve discovered success where aesthetic, narrative, strategy and medium work together without separation to propel brands in a meaningful way.

Throughout my career, this successful blend has taken existing brands into places that they never thought to go and created ones that purposefully zigged while the rest of the world zagged—creating attention, adding value and most importantly, remaining memorable.


Every purpose
needs a story.

Less shouting,
more meaning.

Branding to
human beings.


  • MGM Resorts
  • Nike
  • Tinder
  • SLS Hotels
  • Apple
  • Paramount Group
  • CIM Group
  • Williams-Sonoma
  • Kellogg’s
  • Kashi
  • Baha Mar
  • Sandals Resorts
  • Boyd Gaming
  • Tishman Speyer
  • Alexandria
  • Target

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