Why be a chameleon when you can be a Komodo dragon?


My name is Matthew Connolly, a Creative Director, Designer, and Photographer. I craft concepts small, medium and large that inspire action and create work that is as intelligent as it is beautiful. Working across a range of entertainment, lifestyle, and hospitality brands, I’ve discovered a rare success where aesthetic, narrative, strategy and medium work together without separation to propel brands in a meaningful way—continuously reinventing and rediscovering the intangible bond that unites brand and consumer.

Throughout my career, this successful merger has taken existing brands into places that they never thought to go and created ones that purposefully zigged while the rest of the world zagged—creating attention, adding value and most importantly, remaining memorable to all.


Every purpose
needs a story.

Less shouting,
more meaning.

Branding to
human beings.


  • MGM Resorts
  • Nike
  • Tinder
  • SLS Hotels
  • Apple
  • Paramount Group
  • CIM Group
  • Williams-Sonoma
  • Kellogg’s
  • Kashi
  • Baha Mar
  • Sandals Resorts
  • Boyd Gaming
  • Tishman Speyer
  • Alexandria
  • Target


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