Beacon Tower is a world-class commercial headquarters tower in the heart of Oakland, California—a city whose momentum, purpose, and opportunity has been hiding in plain sight, waiting for the right company to rise with it.


Optimism abounds. Bright visuals and bold messaging come together to signal that the time for Oakland to shine has arrived—triumphantly closing the door on unfair negative associations common to the city and the thriving Uptown Oakland neighborhood.

Proud to show off Oakland, the photography showcases the city in extraordinary detail, not hidden either by intention of by photographic technique. Every pixel, mural and stone accounted for.

To properly reintroduce Oakland and the blinding opportunity it offers, a piece had to break through the “same old, same old” of marketing materials. Sent to the key decision-makers at companies like Facebook, Google, and Uber, this unique acrylic VIP kit contained collateral for the building and the city. But before all of that, you must first acquire the right vision.

Matthew Connolly — Creative Director

Suzanne Pfutzenreuter — Art Director

Heidi Olson — Sr. Copywriter


This is a unique website which will require a more modern browser to work!

Please upgrade today!