As the largest resort and residences collection in the Caribbean, Baha Mar represents unprecedented luxury having finally arrived in the tropics. Inspired by the globe’s glamorous playgrounds of the past, an infusion of fresh energy and larger-than-life excitement ushered in a new era of island prestige for its launch.

CREATIVE DIRECTION

Vintage Mediterranean inspired art direction in concert with a modern aesthetic of stripes, vibrancy, and gold introduced the world to Baha Mar as The New Riviera—a place of international intrigue, timeless glamour and invigorating adventure that simply would not be ignored.