Luxor—the iconic black pyramid of Las Vegas. Inside, things tend to be hotter, spicier, funnier, stranger, and simply bolder. With the most entertainment in one resort in Las Vegas, it’s a monument to the flamboyant, the electric, and the “holy sh*t did you just see that?” Its beam is an invitation to those hungry for all things exciting.



As one of the most novel and eclectic resorts in Las Vegas, Luxor’s branding uses very unique aesthetics — centering around the black pyramid’s iconic status in the culture, embracing the Egyptian theme with 21st century pop, and locking in an expectation of over-the-top fun.


A pyramid built for thrills and the unexpected requires a visual system to serve as its exclamation point. That’s why all creative takes a motion-first approach. In the brand catalog is an inexhaustible amount of stylized, Egypt-meets-Vegas clips, animations, artwork and photography. Every visual, headline, and touch point dramatically asks all to join in the fun.


Matthew Connolly — Creative Director, Photographer

Chris Winter — Sr. Copywriter

Francesca Mastromarino — Art Director

Ryan Chan — Sr. Designer

Tory Kooyman — Photographer


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