VDARA
LOCATION
Las Vegas
ROLE
Art Director
DATE
July 2015
As one of the few hotels on the Las Vegas strip without a casino, Vdara is an oasis for those seeking a reprieve from the expected Vegas getaway. It’s a badge of honor for the ones looking for a different pace and a different experience.
CREATIVE DIRECTION
The V campaign represents that badge of difference—to see Vegas differently. Each V-shaped image in this campaign features a unique Vdara attribute from dogs being welcome to signature spa treatments and made-to-order breakfast in bed. Strikingly different, this campaign is a fresh twist on conventional Las Vegas advertising.
Design by
Made By Alphabet
CREATIVE DIRECTION
Steve Averitt
DESIGN
Matthew Connolly, Steve Averitt