VDARA

LOCATION
Las Vegas

ROLE
Art Director

DATE
July 2015

As one of the few hotels on the Las Vegas strip without a casino, Vdara is an oasis for those seeking a reprieve from the expected Vegas getaway. It’s a badge of honor for the ones looking for a different pace and a different experience.

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CREATIVE DIRECTION

The V campaign represents that badge of difference—to see Vegas differently. Each V-shaped image in this campaign features a unique Vdara attribute from dogs being welcome to signature spa treatments and made-to-order breakfast in bed. Strikingly different, this campaign is a fresh twist on conventional Las Vegas advertising.

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Design by
Made By Alphabet

CREATIVE DIRECTION
Steve Averitt

DESIGN
Matthew Connolly, Steve Averitt

 

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