As one of the few hotels on the Las Vegas strip without a casino, Vdara is an oasis for those seeking a reprieve from the expected Vegas getaway. The V campaign represents a rallying cry for people to see Vegas differently. Each V-shaped image in this campaign features a unique Vdara attribute from dogs being welcome to signature spa treatments and made-to-order breakfast in bed. Strikingly different, this campaign is a fresh twist on conventional Las Vegas advertising.