SLS LAS VEGAS

In the vibrant landscape of Las Vegas hotels and casinos, SLS Hotel and Casino required a creative position, direction and message that not only did its offbeat interiors justice, but also ignited a fresh and ferocious sense of play in its guests.

CREATIVE DIRECTION

Calling to the troublemaker inside every guest, the unbridled branding and campaign put carefree, primal delights on display, promising a baroque playground home to endless upscale antics and outrageous experiences. Wild is encouraged. This is a menagerie of mischief.