Royal Plantation CollectionAdvertising, Branding
On the lush north coast of Jamaica, the rolling St. Ann Mountains sweep down onto two private cove beaches. Tucked into a coral bluff, a five-decade gem of history caters to those who are serious about taking life easy. 74 sea view suites and a singular villa offer all-butler service with an unmatched ratio of staff-to-guests. This iconic Caribbean hideaway is a place dedicated to treating hospitality as a true art form. This is Royal Plantation.
Royal Plantation is defined by service and unique luxuries. British-inspired glamour of yesteryear blended with chic modern accents. The branding features rich blacks, shimmering gold flourishes, embossed leather and detailed photography to convey a boutique exclusivity uncommon in the Caribbean. Each piece building a brand that is about the luxury of discovery and the art of hospitality, where the smallest details make the biggest difference.
Collection Brand Book
‘How To Disappear’ Campaign
The ‘How to Disappear’ campaign continues the brand’s story of exclusivity, service and seclusion by highlighting the brand’s signature amenity, personalized Butler service for every guest.