MOUNTAINSIDE AT NORTHSTAR

LOCATION
Lake Tahoe, CA

ROLE
Art Director

DATE
April 2015

Picturesque along the slopes of Northstar California, Mountainside’s collection of luxury homes and custom home sites were a modern reinterpretation of the classic cabin in the woods and basecamp to the high mountains—with a luxuriously adventuresome twist.

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CREATIVE DIRECTION

Harkening back to the classic American spirit of adventure, Mountainside called for rally cry to the pioneering spirit; a bold, energizing and wild identity focusing on the adventure aspect of living in the mountains accented by Californian inspirations of copper, wood, and Ansel Adams-inspired photography.

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RESULTS

Successfully reaching its target of Silicon Valley entrepreneurs, the highly differentiated Mountainside enjoyed accelerated interested, selling every home in its development within a year of branding.

DESIGN
Matthew Connolly

COPYWRITING
Heidi Olson

PHOTOGRAPHY
Matthew Connolly, Tory Kooyman

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