Five50 Pizza BarAdvertising, Branding
Created by Aria and award-winning Chef Shawn McClain, Five50 is an all-American pizzeria with a tough and fun-loving rock & roll attitude. A playful combustion brought on by the mixing of hot pizza and cold beer, seasoned with wry humor.
From the advertising and branding to the grand opening invitation, this pizza bar conveys a uniquely aggressive, playful and punchy personality. Using a heavy typographic based design, the print campaign and collateral used provocative headlines reminiscent of gossip publications. Highly attention grabbing, they revealed the lively character of the Five50 brand and stood apart from traditional restaurant ads.
Grand Opening Invitation