FIVE50 PIZZA

LOCATION
Las Vegas

ROLE
Art Director

DATE
March 2013

Created by ARIA Las Vegas and Chef Shawn McClain, Five50 is an all-American pizzeria with a tough, rough and fun-loving rock and roll attitude. A playful combustion resulting in a pizza and a brand loaded with personality and seasoned with wry humor.

CREATIVE DIRECTION

From branding and advertising to collateral and promotions, this pizza bar is defined by it’s aggressively playful personality. Using a bold typographic design system mixed with gritty urban photography, provocative headlines look and feel the part of sensationalist tabloid publications.

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