BAHA MAR

Welcome to The New Riviera

LOCATION
Nassau, The Bahamas

ROLE
Art Director

DATE
April 2015

As the largest resort and residences collection in the Caribbean, Baha Mar represents unprecedented luxury having finally arrived on the shores of The Bahamas. Inspired by the globe’s glamorous playgrounds of the past, an infusion of fresh energy and larger-than-life excitement ushered in a new era of island prestige.

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CREATIVE DIRECTION

Brilliant modern vintage photography in concert with an aesthetic of stripes, vibrancy and gold introduced the world to Baha Mar as The New Riviera—a place of international intrigue, timeless glamour and invigorating adventure that simply would not be ignored. 

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DESIGN
Matthew Connolly

COPYWRITING
Rachael Everitt

CREATIVE DIRECTION
Eric Stein, Brian Gibson, Matthew Connolly

PHOTOGRAPHY
Kristian Schuller

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